Artificial Intelligence as a strategic partner for Sales Teams

Although Artificial Intelligence has been available for years, its adoption in companies started to grow considerably in 2023 due to the popularization of Generative AI. This technology is impacting business processes, mainly in the Marketing and Sales areas, in a positive way. 

A McKinsey survey showed how companies are using AI: 

• Contact center automation: Generative AI has opened new possibilities, allowing call center employees to focus on more strategic or higher-value tasks instead of repetitive tasks.  

• Personalization: Generative AI allows personalized communications that fit the context and different needs of customers. 

• Customer acquisition: Allows mass contact with leads in a more personalized and efficient way.  

• Product enhancement with AI: AI-driven advances can optimize products, improving their performance and features. 

• Creation of new AI-based products: Artificial Intelligence also drives innovation, enabling product development.  

AI Trends:

According to Mordor Intelligence, AI as a Service Market will reach USD 72 billion by 2029, which means an approximate 5x growth compared to current levels.

On the other hand, according to IMARC Group, the Conversational AI Market will reach USD 152 billion by 2023, growing approximately 11 times.  

Finally, Mordor Intelligence also forecasts that the Intelligent Virtual Assistant Market will reach USD 60 billion by 2029, with a 5x growth.  

Differences between Chatbots and AI Digital Agents:

• Functionality: Chatbots are often limited because they are based on predefined decision trees. In contrast, AI Digital Agents offer advanced functionality, allowing open conversations, machine learning, and the ability to make decisions during conversations.  

• Tasks: Chatbots are designed for specific tasks, like providing basic information or solving FAQs (frequently asked questions), while AI Digital Agents can handle complex tasks due to their flexibility and adaptability.  

• Interaction: Interactions with Chatbots are generally rigid and predefined, while AI Digital Agents offer more fluid, natural, and conversational interactions, emulating human communication.

  
  

In conclusion, when companies apply AI in their Marketing and Sales processes, they have great potential to increase productivity, offer better service to leads/customers, and achieve a higher conversion rate to sales. That means higher commercial effectiveness. In addition, AI allows access to analytical, accurate, and real-time information, further optimizing results.